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2 posts tagged klout
The Rabbit Feed on social media influence
The Rabbit Feed on social media influence
The concept of the influencer is core to social media marketing.
This is the idea that individuals on social networks, many with a reach stretching into the tens or hundreds of thousands, can shape brand perceptions for better or worse.
But at the same time, brands want to know: Who is an influencer, and prove to me that influencer A is more important than influencer B?
Enter influencer scoring systems like Klout, PeerIndex and Kred, which we look at in this edition of the Rabbit Feed. In addition to viewing it above, you can also download it from our Issuu and Scribd pages.
Missed our previous Rabbit Feeds on Instagram and food social networks? You’ll find them here and here.
Empire Avenue - a game that turns social media influence into shares
(Dirk Rabbit writes) Two social media influence indexes that have achieved a certain amount of traction are Klout and Peerindex.
Klout has its perks programme where brands ranging from Virgin America to Disney give people deemed to be influencers freebies.
And Peerindex gives you the ability to create league tables across industry, region or friends, tapping into a basic competitive element.
Another system that has started making waves is Empire Avenue, which has over the past week attracted a fair amount of blog and social media chatter.
Empire Avenue is more than a simple scoring system, it is if you like a social media version of fantasy shares or fantasy football.
Except that you become the commodity to be bought and sold.
