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22 posts tagged instagram
How airlines use Instagram
At Rabbit we’ve built up a stack of expertise in the airline / travel industry through the campaigns we’ve handled for Gatwick, bmi and bmibaby. Many of us are also enthusiastic users of Instagram personally, and have put the knowledge we’ve gained to the use of our clients.
@dirktherabbit has combined those two elements into a study and blog post for Simpliflying, which looks at what airlines are currently doing on the photo-sharing network, and looking at them as inherently visual businesses, some are missing opportunities.
Why Instagramers are your friends
Over the past year we’ve really embraced visual social media, to the extent that it’s not an exaggeration to say that few UK agencies understand the space as well as we do.
We’re Instagram enthusiasts and our work on the platform has won awards. We recently rolled out the 1st ‘Pinterest Lottery’ for bmi. And we were one of the first agencies to demonstrate our faith in tumblr by actually building this site on it.
Rabbit Dirk put this knowledge to good use, by writing a piece in The Guardian (online) on how arts organisations can take advantage of Instagram.
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Facebook’s $1 billion Instagram buy - what does this mean for brands?
(above, a fairly typical Instagram reaction to tonight’s Facebook announcement via @donmaldonado79)
At Rabbit we seem to love all the social networks Facebook boss Mark Zuckerberg has his eye on as well.
First there was the group messaging system Beluga, a watered down version of which now exists in Facebook messenger. Then there was the location based app Gowalla…Facebook took the staff and expertise and finally shut it down a few weeks ago.
Now there is Instagram, which Mark Zuckerberg paid $1 billion for, easily double the most optimistic valuation.
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Instagram - from 27 million, to Android to “the moon”
The SXSW Rabbits went to hear Instagram co-founders Mike Krieger and Kevin Systrom take part in a Q&A session with Techcrunch’s Alexia Tsotsis.
The up-shot is, if your brand isn’t on Instagram now, it needs to be.
Here were the key points:
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Introducing the bmi Pinterest Lottery
Today sees British Midland International (bmi) launch the first ever game of chance using the the hugely popular network Pinterest.
Users are invited to re-pin up to six images hosted on one of five boards for the chance to win flights to the bmi destination of their choice. Each week a new destination will be added, based on what the users want.
bmi have been expanding their social presence so far in 2012, currently running the #bmieditchallenge on Instagram, launching their first blog on Tumblr - with all content focused on social - and now an innovative use of Pinterest to inspire their passengers to travel!
We’re really excited to be involved, so head on over to bmi’s Pinterest page to play the bmi Pinterest Lottery!
Instagram - 26 million users and counting
How many users does Instagram have? According to research done using Instagram’s API, the answer is 26 million.
This comes from Rabbit Dirk who loves both stats and Instagram, and so wanted to find out, posting the results on his blog.
What’s the significance of that?
It shows Instagram grew by over ten million since Christmas and has now passed Foursquare (on 22 million) as the world’s biggest international mobile social network.
The story has since hit the major social media news sites, including Mashable and The NextWeb.
Check out Dirk’s blog and the article on The Next Web, the first major news site to run with it, after Dirk alerted them to the story.
Rabbit award success for 2012
Congratulations to the bmibaby team for picking up the innovation in travel and leisure award from econsultancy last night!
This is the result of the on-going myeurope Instagram campaign, which has seen 25,000+ pieces of user generated content being uploaded.
This is a phenomenal response rate for an online campaign, especially for one where users actively have to participate by creating, uploading and tagging an image.
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bmi’s #150ticketgiveaway
Fancy a Winter break in Marrakech, or have you always wanted to see the Golden Temple in Amritsar?
Rabbit client British Midland International (bmi) is currently giving away 150 pairs of tickets to any bmi destination. Last week the promotion hit Belfast, Manchester and Edinburgh and today (23 Jan) it’s London’s turn.
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Popping and sneakycommutershots - A look at Instagram sub-culture
What’s a #sneakycommutershot or #powerlineporn? They are both Instagram hash-tags.
The former describes taking pictures of other bus, train or tube passengers without them knowing. Meanwhile #powerlineporn has nothing to do with porn and everything to do with power line photography.
These are just some of the themes Rabbit Dirk explores in an article on Instagram sub-culture for The Wall. Read it here.
