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9 posts tagged ideas agency
The Food Feed
At the end of last week, we talked about the change we made to our regular newsletter, The Rabbit Feed.
Instead of a weekly series of links, we are producing a monthly guide to one, or a group, of social networks. And links that catch our eye are now shared daily via the Rabbitgram instead.
For September, we’ve focused on food discovery networks like Foodspotting.
It’s available for download on both Issuu and Scribd. You can also sign up to receive the October Rabbit Feed here.
The Rabbit Feed is changing!
We’re going monthly and themeing it
When we opened our doors in early 2010, one of the 1st things we did was to put together a newsletter that would give anyone who wanted to receive it a social-media related digest of stats, links and commentary.
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Rabbit wins social media campaign of the year
Over the past year we’ve been given the chance to really show how social media can make a difference for (client) Gatwick Airport. Last night those efforts were recognised by the CIPR when Rabbit and Gatwick won social media campaign of the year!
Integrating various different elements from round the clock Twitter crisis support, to giant mobile barcodes to bring construction work to life, we’ve constantly been looking at how online tools can be used to improve the passenger / airport information flow.
Or, in the words of the CIPR judges: “This was a thorough, creative, innovative and insightful programme putting Gatwick at the technological cusp of communication and customer service.”
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Instagram and why it matters (especially if you are not an iPhone user)
Over the past few weeks we’ve put up so many posts about new photo sharing service Instagram, we thought it made sense to devote an entire Rabbit Feed (our social media newsletter) to it.
The link to the web version of the Rabbit Feed is here. In it we cover what it is, who is using it, brand engagement and we’ve then added a stack of links for further reading.
We did get a few - very valid - replies from Android users pointing out that a network that for now is iPhone only, is getting an awful lot of airtime.
As a result, its worth highlighting why it is worth keeping tabs on Instagram even if you are not an iPhone user.
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Gatwick one of the top ten airports on social media
(Rabbit client) Gatwick Airport’s social media efforts have again been recognised as best in class.
First of all, Simpliflying has chosen Gatwick as one of the top ten airports worldwide on social media, alongside the likes of Singapore, Melbourne and Kuala Lumpur (the only other UK airport on the list is Manchester).
Secondly, the work we’ve done with Gatwick is again up for an award. We’re a finalist in the best use of digital media for customer services at the CorpComms Digi Awards, with the winners announced at the end of July.
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Empire Avenue - a game that turns social media influence into shares
(Dirk Rabbit writes) Two social media influence indexes that have achieved a certain amount of traction are Klout and Peerindex.
Klout has its perks programme where brands ranging from Virgin America to Disney give people deemed to be influencers freebies.
And Peerindex gives you the ability to create league tables across industry, region or friends, tapping into a basic competitive element.
Another system that has started making waves is Empire Avenue, which has over the past week attracted a fair amount of blog and social media chatter.
Empire Avenue is more than a simple scoring system, it is if you like a social media version of fantasy shares or fantasy football.
Except that you become the commodity to be bought and sold.
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Shoppers and in-store mobile browsing
As a retailer, you spend a lot of time and money in deciding what products are sitting at eye level on the shelves, what potential impulse purchases appear just before the till and what point of sale material will entice shoppers to buy more.
Chances are they won’t be looking at any of that. Why? Because more and more shoppers have one eye on their smartphones.
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Twitter talks hashtag persistence
You know how the TV channel logo is usually in the corner of the screen when watching a programme?
Over at its blog, Twitter tells us that the same is increasingly happening with hashtags.
Using US examples from Comedy Central and Fox, Twitter tells us that: “The persistent hashtag is quick on its way to becoming a basic convention.”
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Cheerio everyone!
Today is my last day in the burrow and I’ve had an amazing two months working as an intern at The Rabbit Agency.
I embarked on my semester abroad from Boston University in January to live, learn and work in London. I had the opportunity to join the Rabbit team to gain experience and learn more about public relations and social media.
