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89 posts tagged XS
How airlines use Instagram
At Rabbit we’ve built up a stack of expertise in the airline / travel industry through the campaigns we’ve handled for Gatwick, bmi and bmibaby. Many of us are also enthusiastic users of Instagram personally, and have put the knowledge we’ve gained to the use of our clients.
@dirktherabbit has combined those two elements into a study and blog post for Simpliflying, which looks at what airlines are currently doing on the photo-sharing network, and looking at them as inherently visual businesses, some are missing opportunities.
Why Instagramers are your friends
Over the past year we’ve really embraced visual social media, to the extent that it’s not an exaggeration to say that few UK agencies understand the space as well as we do.
We’re Instagram enthusiasts and our work on the platform has won awards. We recently rolled out the 1st ‘Pinterest Lottery’ for bmi. And we were one of the first agencies to demonstrate our faith in tumblr by actually building this site on it.
Rabbit Dirk put this knowledge to good use, by writing a piece in The Guardian (online) on how arts organisations can take advantage of Instagram.
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Gatwick becomes first UK airport with the blue Twitter tick
Congratulations to London Gatwick Airport, which has become the first airport in the UK to have a verified Twitter account, with the blue tick on its profile signifying that it is a trusted news source.
The Wall calls it “a good example of Twitter customer service”, while The Drum points out that since being sold by BAA to new owners GIP, Gatwick has taken a lead in other social media areas (such as mobile barcodes) as well.
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Parents - are you secretly accessing your teen’s Facebook page?
According to the fifth AVG Digital Diaries study by Internet security company AVG, they are. In the UK, over 4/10 access a teenage child’s Facebook account without them knowing, in the US it is even over 6/10.
These issues and more were discussed last week at an event in London, attended by media lawyer Steve Kunciewiz and Facebook’s UK director of public policy Simon Milner, and moderated by AVG’s Tony Anscombe.
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Rabbit, one of the world’s most democratic companies
A few principles underpinned our decision to set up Rabbit.
One very important one was that if people actively want to come into work every day, everyone will benefit - and ultimately that includes our clients.
Sounds obvious, but it’s not something every agency remembers.
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Facebook’s $1 billion Instagram buy - what does this mean for brands?
(above, a fairly typical Instagram reaction to tonight’s Facebook announcement via @donmaldonado79)
At Rabbit we seem to love all the social networks Facebook boss Mark Zuckerberg has his eye on as well.
First there was the group messaging system Beluga, a watered down version of which now exists in Facebook messenger. Then there was the location based app Gowalla…Facebook took the staff and expertise and finally shut it down a few weeks ago.
Now there is Instagram, which Mark Zuckerberg paid $1 billion for, easily double the most optimistic valuation.
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bmi commended for Facebook excellence
Over the past month we’ve been helping clients get to grips with the changes in Facebook pages, and in particular with Facebook timeline.
This includes airline British Midland International (bmi), and so we were thrilled to read what travel news website Tnooz had to say about it.
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Geek is Chic
When Lea Rabbit is not busy hopping around the warren she is one half of the blogzine and podcast team behind The High Tea Cast.
We’re posting big Rabbity congratulations to her today as, after just three episodes ‘The High Tea Cast’ now ranks 19th in the European Podcast Awards, UK Podcast Personality list.
We’re also very excited for Lea as The High Tea Cast will be reporting live and hosting a workshop from Cybher in a few months time.
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An American Rabbit in the Warren
Three times every year we take an intern from the US (normally from Boston University) who spends six weeks learning the ropes at a social media agency.
More often than not, we learn something as well.
