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28 posts tagged Twitter
The new standard for responding to tweets in a crisis - 10 minutes?
(Dirk Rabbit writes): At Rabbit we do a lot of work in the aviation sector, so this chart from STELLAService (via TNW) interested me. It concerns the Twitter response times of the major US airlines during the recent disruptions around Hurricane Irene.
A few things about this chart:
The response times were to say the least very patchy. airTran didn’t respond at all. Others, which have in the past been lauded for their social media expertise also didn’t do so well.
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#miaitalia - bringing Italy to life x 1000`
Here at Rabbit, our love for Instagram is still growing. Dirk Rabbit recently confessed on his blog that Instagram is the 1st social network he checks every day, and for a lot of us at Rabbit, it is the same.
After all looking at beautiful images is a nice way to come round each day isn’t it!?
Another advantage of Instagram is that you get to share as part of a community - it really is the definition of social - with enticing content that draws you in, shows you another person’s visual life-stream and makes you want to share and be a part of it too.
Plus it is fun and helps you to connect with your creative side!
Last week we announced we are using Instagram in partnership with a number of clients. As part of that, we also launched the UK’s 1st airline Instagram promotion for bmibaby.
Having run for only one week, we are thrilled to share the news that #MiaItalia has received over 1000 entries so far.
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From the frontline to Glasto, 24 hours inside WaterAid
This Tuesday, WaterAid is giving supporters a chance to experience a day in the life of an international charity!
For a 24 hour period, the WaterAid UK, USA and Australian Twitter feeds will be sending live reports on everything from the charity’s Glasto preparations, to water point mapping in Ethiopia to the less glamorous but no less essential back office services at HQ.
You can follow the live updates on the day with the #WaterAid24 hashtag, or on any of the three international Twitter feeds.
Rabbit is once again very excited to be helping WaterAid tell the online world about the fantastic work that the charity supports.
See the press release here.
So excited we could burst!
Today, WaterAid has launched its Loo Queue campaign for Glastonbury 2011 and the charity has enlisted the help of us Rabbits to tell the online world all about it! 
Nearly 200,000 people are heading to Somerset to play in the mud at Glastonbury this year.
With all official tickets now sold out, the lovely folks at WaterAid are giving away two tickets.
To enter the competition to win the Glasto tickets and to find out more about the Loo Queue campaign visit the competition home page and enter your details.
Good luck, we’ve got our paws crossed for you!
The growth of Instagram - four employees manage four million users
At Rabbit, we’re huge fans of the mobile photo-sharing network Instagram (we’ve got our own feed - follow ‘rabbitagency’ if you are an Instagram user) - personally we really enjoy it, and we also see the massive potential that it has.
If you get the chance, check out these media pieces that shed some light onto why this is:
First of all, The Washington Post carries this Bloomberg video interview with Instagram boss Kevin Systrom.
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‘CTB’ and media trust
The big social media story over the past week has obviously involved a footballer, known in legal documents as ‘CTB’.
CTB, who was allegedly involved in an affair with a former big brother contestant, is suing Twitter to get the social network to reveal who is behind the accounts that have been breaking the super-injunctions - gagging orders taken out by celebrities.
The problem that the old order has in understanding the new can be encapsulated in this comment from the appropriately named lord chief justice, Lord Judge.
Read more
First European airline social media loyalty card
We’re excited to be launching a European airline industry first as today our client, bmibaby, presents a unique loyalty scheme for its passengers using Gowalla.
With assistance from the location-based network, we have set up locations in bmibaby’s 34 airport check in desks across Europe.
Gowalla allows users to check-in to locations as they travel to learn more about what is around them; from recommendations, to photo-sharing to networking with friends.
Read more
Twitter talks hashtag persistence
You know how the TV channel logo is usually in the corner of the screen when watching a programme?
Over at its blog, Twitter tells us that the same is increasingly happening with hashtags.
Using US examples from Comedy Central and Fox, Twitter tells us that: “The persistent hashtag is quick on its way to becoming a basic convention.”
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Everyone’s a-Twitter about Twitter
Like buses on a rainy day, today three new stories about Twitter have arrived at once. Keep reading about the latest on Twitter Pages, improved follow suggestions and the latest security scam…
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Download, check in, review, take off!
Almost a year ago we started working for London’s Gatwick Airport.
Our brief has been to use online social tools to improve airport / passenger communication and to bring Gatwick’s £1 billion investment programme to life - we’ve called this the ‘Talk to Gatwick’ campaign.
During that time we’ve been given the chance to do some amazing make a difference work and roll out a number of firsts for the airport.
This has included working with Gatwick on using Twitter as a round the clock customer services tool at peak periods (for example before Christmas), and creating giant mobile barcodes to show passengers what’s going on behind construction hoardings.
The third element of Talk to Gatwick has just gone live and involves the social network Qype being used as an independent 3rd party review system for Gatwick retailers, restaurants and facilities.
With 22 million monthly users, Qype combines location based networking with user reviews - you check into a venue and then rate it.
To the best of our knowledge, this is the first time that an external third party review system has been integrated into an airport website, with the sum of those reviews, good and bad, appearing for all to see.
This is a real commitment to transparency and letting passengers have their say on the airport’s part as not only will the reviews be public on the Gatwick site, they will also be acted on by the Gatwick management team.
Over the coming month we’ll be working with Qype to actively encourage the 33 million people who use the airport every year to download the Qype app onto their phones and rate the experiences - watch this space for some of the ways in which we’ll make that happen!
(Link to press release)
