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49 posts tagged Rabbit
Why Instagramers are your friends
Over the past year we’ve really embraced visual social media, to the extent that it’s not an exaggeration to say that few UK agencies understand the space as well as we do.
We’re Instagram enthusiasts and our work on the platform has won awards. We recently rolled out the 1st ‘Pinterest Lottery’ for bmi. And we were one of the first agencies to demonstrate our faith in tumblr by actually building this site on it.
Rabbit Dirk put this knowledge to good use, by writing a piece in The Guardian (online) on how arts organisations can take advantage of Instagram.
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Rabbit, one of the world’s most democratic companies
A few principles underpinned our decision to set up Rabbit.
One very important one was that if people actively want to come into work every day, everyone will benefit - and ultimately that includes our clients.
Sounds obvious, but it’s not something every agency remembers.
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Facebook’s $1 billion Instagram buy - what does this mean for brands?
(above, a fairly typical Instagram reaction to tonight’s Facebook announcement via @donmaldonado79)
At Rabbit we seem to love all the social networks Facebook boss Mark Zuckerberg has his eye on as well.
First there was the group messaging system Beluga, a watered down version of which now exists in Facebook messenger. Then there was the location based app Gowalla…Facebook took the staff and expertise and finally shut it down a few weeks ago.
Now there is Instagram, which Mark Zuckerberg paid $1 billion for, easily double the most optimistic valuation.
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The warren is growing
Expert advice tells us that Spring is the best time to breed Rabbits. We read it on the Internet, so it must be true.
Following a string of awards for the work we’ve done for clients, and with more brands looking to work with us, we’re now expanding the warren.
So, if you’d would like to join one of the most successful, innovative and also democratic agencies in the social and digital space, read on.
Here’s what we’re looking for:
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Instagram - 26 million users and counting
How many users does Instagram have? According to research done using Instagram’s API, the answer is 26 million.
This comes from Rabbit Dirk who loves both stats and Instagram, and so wanted to find out, posting the results on his blog.
What’s the significance of that?
It shows Instagram grew by over ten million since Christmas and has now passed Foursquare (on 22 million) as the world’s biggest international mobile social network.
The story has since hit the major social media news sites, including Mashable and The NextWeb.
Check out Dirk’s blog and the article on The Next Web, the first major news site to run with it, after Dirk alerted them to the story.
Rabbit award success for 2012
Congratulations to the bmibaby team for picking up the innovation in travel and leisure award from econsultancy last night!
This is the result of the on-going myeurope Instagram campaign, which has seen 25,000+ pieces of user generated content being uploaded.
This is a phenomenal response rate for an online campaign, especially for one where users actively have to participate by creating, uploading and tagging an image.
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bmi’s #150ticketgiveaway
Fancy a Winter break in Marrakech, or have you always wanted to see the Golden Temple in Amritsar?
Rabbit client British Midland International (bmi) is currently giving away 150 pairs of tickets to any bmi destination. Last week the promotion hit Belfast, Manchester and Edinburgh and today (23 Jan) it’s London’s turn.
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Client Gatwick Airport brings snow tube fun to its winter passengers
During the Christmas period Rabbit client, Gatwick Airport, thought of a unique way to entertain passengers as they travelled through the airport on their way home.
Welcome to ‘The Snow Tube’. For a small donation passengers could grab a giant rubber ring and slide down a huge faux-ice slope!
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Rabbit’s take on 2012 in social
Working in a young and burgeoning industry is often exciting, often frenetic and always fascinating.
Sometimes, however, we like to pause for a moment and have a think about the direction social is taking. We’ve put together a short list of predictions for the shape social will take in 2012.
