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22 posts tagged Facebook

Over the past year we’ve really embraced visual social media, to the extent that it’s not an exaggeration to say that few UK agencies understand the space as well as we do.
We’re Instagram enthusiasts and our work on the platform has won awards. We recently rolled out the 1st ‘Pinterest Lottery’ for bmi. And we were one of the first agencies to demonstrate our faith in tumblr by actually building this site on it.
Rabbit Dirk put this knowledge to good use, by writing a piece in The Guardian (online) on how arts organisations can take advantage of Instagram.

According to the fifth AVG Digital Diaries study by Internet security company AVG, they are. In the UK, over 4/10 access a teenage child’s Facebook account without them knowing, in the US it is even over 6/10.
These issues and more were discussed last week at an event in London, attended by media lawyer Steve Kunciewiz and Facebook’s UK director of public policy Simon Milner, and moderated by AVG’s Tony Anscombe.

(above, a fairly typical Instagram reaction to tonight’s Facebook announcement via @donmaldonado79)
At Rabbit we seem to love all the social networks Facebook boss Mark Zuckerberg has his eye on as well.
First there was the group messaging system Beluga, a watered down version of which now exists in Facebook messenger. Then there was the location based app Gowalla…Facebook took the staff and expertise and finally shut it down a few weeks ago.
Now there is Instagram, which Mark Zuckerberg paid $1 billion for, easily double the most optimistic valuation.

Over the past month we’ve been helping clients get to grips with the changes in Facebook pages, and in particular with Facebook timeline.
This includes airline British Midland International (bmi), and so we were thrilled to read what travel news website Tnooz had to say about it.

February 29 will be remembered as more than just a leap year in 2012, it was also the day Facebook switched on Timeline for brands.
Following the trickled success of Timeline for personal profiles, Facebook has given page admins the option to upgrade their page to embrace Timeline and give their brand a fuller profile on Facebook.

Fancy a Winter break in Marrakech, or have you always wanted to see the Golden Temple in Amritsar?
Rabbit client British Midland International (bmi) is currently giving away 150 pairs of tickets to any bmi destination. Last week the promotion hit Belfast, Manchester and Edinburgh and today (23 Jan) it’s London’s turn.

This November Virgin held its second Social Marathon - with digital teams across all Virgin companies getting in a room to Tweet and laugh together.
The marathon was kindly hosted by Facebook in their London and LA offices - whilst Virgin companies in Australia and South Africa also ran the marathon.
But most importantly Rabbits Cat and Caroline representing client Virgin Digital Help were there for the day too!

AVG Antivirus (Client) has released its new Digital Diaries findings, which highlights pre-teen’s access to social media and parent’s own knowledge of their use.
AVG asked 4,000 parents in various countries about how their 10-13 year olds use the internet and it was found that most kids have reached “digital maturity” or “digital adulthood” by the time they are 11 years old.

This handy chart comes courtesy of management consultancy Bain & Company. It appears within an article talking about how socially engaged consumers will spend 20-40% more money with you.
View more presentations from Our Social Times
If you subscribe to one of our newsletters or have been reading this tumblr, you’ll know that as an agency we’ve really embraced mobile photo-sharing network Instagram, both personally and for our clients.
Rabbits Bridey, Cat and bmibaby’s senior communications executive Naomi Bustin, went along to the social media marketing and monitoring conference organised by Our Social Times to show how Instagram is being used for bmibaby.
The slideshare presentation is attached above, any questions or if you would like more info, get in touch with us - hello (at) therabbitagency.com
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