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4 posts tagged Airline
Introducing the bmi Pinterest Lottery
Today sees British Midland International (bmi) launch the first ever game of chance using the the hugely popular network Pinterest.
Users are invited to re-pin up to six images hosted on one of five boards for the chance to win flights to the bmi destination of their choice. Each week a new destination will be added, based on what the users want.
bmi have been expanding their social presence so far in 2012, currently running the #bmieditchallenge on Instagram, launching their first blog on Tumblr - with all content focused on social - and now an innovative use of Pinterest to inspire their passengers to travel!
We’re really excited to be involved, so head on over to bmi’s Pinterest page to play the bmi Pinterest Lottery!
Rabbit heads to the Digital Impact Awards
At Rabbit we’ve had the best possible start to the week after finding out that two client campaigns have won their respective categories at the Digital Impact Awards!
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The new standard for responding to tweets in a crisis - 10 minutes?
(Dirk Rabbit writes): At Rabbit we do a lot of work in the aviation sector, so this chart from STELLAService (via TNW) interested me. It concerns the Twitter response times of the major US airlines during the recent disruptions around Hurricane Irene.
A few things about this chart:
The response times were to say the least very patchy. airTran didn’t respond at all. Others, which have in the past been lauded for their social media expertise also didn’t do so well.
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First European airline social media loyalty card
We’re excited to be launching a European airline industry first as today our client, bmibaby, presents a unique loyalty scheme for its passengers using Gowalla.
With assistance from the location-based network, we have set up locations in bmibaby’s 34 airport check in desks across Europe.
Gowalla allows users to check-in to locations as they travel to learn more about what is around them; from recommendations, to photo-sharing to networking with friends.
