Rabbit, winner social media campaign of the year

If you are into photo edit challenges, check out this one from...

Thu, 23 Feb 2012 17:14:07 +0000

If you are into photo edit challenges, check out this one from client British Midland International.

To coincide with its spring sale, for the next nine days, we will be posting a destination image from the @flybmi feed with an invitation to edit on Instagram. You can edit one or you can edit all nine, with the finalists being chosen next weekend.

The community will then vote, with the overall winner receiving a pair of return business class flights to one of the destinations.

Have a look at the 1st image, from Agadir, edit away and good luck!

Rabbit host #smwldn event: #smwart

Thu, 16 Feb 2012 12:44:00 +0000

On Wednesday 15 February, we were privileged enough to play host to a London Social Media Week event here at the warren.

The purpose of the session – chaired by Hassan Mirza - was to discuss the various ways artists can use social media to promote themselves, involve people in their projects and even refine their creative processes.

The panel was an illustrious collection of respected artists and fashionistas, comprising fashion blogger Cheyenne Davide, the composer and playwright Stuart Wood, and Justin Hillier, Social Media Coordinator for experiential theatre event You Me Bum Bum Train (YMBBT).

The session was divided into three distinct sections, each of which dealt with a different aspect of effectively using social media as an artist. These three sections were:

What are your social media goals?

This is a vital first step before embarking on any social media activity. Specific goals need to be set. Being vague isn’t good enough – rather than saying ‘we want to increase ticket sales’, say ‘we want to increase ticket sales by 25%’.

The good thing about social media is that you can set these targets and then track them accurately using a variety of analytics.

An example from the session of artists setting attainable social media goals and then achieving them came from Justin Hillier of YMBBT, whose goal was to recruit volunteers to fill a huge number of roles within the performance (300 actors are used in YMBBT every single performance, to an audience of around 75).

Justin claimed that social feeds hadn’t contributed any monetary value to YMBBT, however without it the rich vein of potential volunteers simply wouldn’t have existed.

What is the best platform for you?

Don’t assume that just because someone else has profiles across every platform, you should too. Working with your previously outlined goals, research each social platform and decide which are best for you. For example, if you wish to use social media to recruit volunteers as in the case of YMBBT, use Facebook and Twitter.

If you’re running a fashion blog, Tumblr is a great visual base to operate from and Pinterest is a good place to collect your thoughts and inspirations.

If, as in the case of Stuart Wood, you wish to use social media to promote your musical work, you can use Soundcloud, Pinterest and Tumblr to collaborate and publicise your work.

Social media is not a blanket that can be thrown over everything you do. Sometimes, less is more.

How should you approach these platforms?

As Hassan pointed out, you don’t walk up to someone at a party and start talking to them without any introduction – so why would you do this online? You have to be clear who you are, and be clear what your offering is. Remember who your stakeholders are – your team, your collaborators, your sponsors and your close friends – and who your influencers are – bloggers, press and experts – and treat both parties accordingly.

Don’t act on Twitter the way you would on Facebook. Don’t approach text based platforms with an image based idea.

Always understand just what it is that you’re doing, because the eventual aim of using social media for any project isn’t increased revenue or buzz, the aim is engagement. If your followers are engaged, everything else will come.

The Rabbits would like to thank Hassan, the panel and everyone who came along last night. We really enjoyed hosting the event and were given a lot to think about. You’re all welcome back any time.

Rabbits #FTW in 2012

Fri, 27 Jan 2012 17:44:00 +0000

Some superb news to round off the week, Rabbit campaigns have been short-listed three times for the Revolution Awards - best travel campaign (bmibaby), best use of online PR (bmibaby) and best use of social media (Gatwick).

That means whatever the result in late April, our work for bmibaby has already been chosen as one of the five best online travel campaigns of the year, while our Gatwick work is recognised as best practice in social media.

We’ve now been award winners or finalists 14x since February 2011, a real achievement for an agency that is only two years old and testament to an amazing team and the work they put in for our clients.

20 free tools to evaluate social media

Thu, 26 Jan 2012 22:28:00 +0000

One of the first resources we created when starting Rabbit in early 2010 was a list of 20 free social media evaluation tools.

Not measurement, evaluation. Tools that will give you some form of meaningful data that you can use in reports. And ones that don’t cost anything.

Fast forward almost two years and a lot of that list is out of date, with many of the originals no longer being around or having ‘upgraded’ to full paid for services. As a result, it’s time for a refresh.

This is by no means an extensive list, there are other tools around in addition to these, but even a few of them together will provide you with meaningful intelligence. The 20 are as follows:

1 - Alexa.com
Gives you stats on websites, including global rank, country rank, number of sites linking in, and good basic audience data including demographics.

2 - Amplicate
Like a lot of services, Amplicate operates a fremium model. A quick search, which will give you a ‘hate’ vs ‘love’ snapshot for a brand is free. Pay $19 and you get a year’s worth of data. And for $199 you can download various industry reports.

Amplicate also has a blog with various useful bits of information (for example, apparently half of online chatter about Foursquare in 2011 was negative ).

3 - Board Reader
Board Reader will search for mentions across forums (including sites like Quora) and will also churn out a chart based on mentions over time.

4 - Blogscope
One of the giants in professional sentiment analysis alongside the likes of Radian6 and Lithium is Canadian research firm Sysomos.

Sysomos originated from University of Toronto research and in fact, some of that is still live on Blogscope.

We’ve had periodic problems connecting to the site, but when its live, it is good for a free service. The charts it produces aren’t pretty, but they are useful.

5 - Facebook Insights
This should be standard for anyone who works in social media. Free to access for any Page admin, this provides an in-depth picture of fans’ interactions with your page.

This allows you to post content at the most optimum time, to identify the type of content your fans engage with the most and gives a pretty accurate demographic breakdown.

Knowing where your fans come from and what they do on your page when they get there allows you to tailor your strategy more effectively.

6 - Follower Wonk
Follower Wonk makes sense of yours, or someone else’s Twitter feed. You start with 150 credits, with every search costing 30-40 credits (the idea being that after that you pay).

Follower Wonk is useful in giving you the equivalent of the Facebook ‘friends of friends’ metric, you can dissect a Twitter feed to see what type of users they reach in terms of followers and influence.

7 - Feed Compare
A lot of blogs run their RSS feeds through the Google-owned Feedburner. If they do, you can run them through Feed Compare to look at subscriber numbers - arguably a more useful metric than visitors as this measures engaged users who subscribe to a blog via a feed.

8 - Google Insights
One that is easily overlooked is Google’s Insights tool. This is not only useful in tracking brands, but also sector specific areas and how they work across different regions.

For example, Google News - cheese vs milk vs butter in the UK

9 - How Sociable
Though as with many of these services, the idea is to get you to subscribe (starting at $19 a month), a free search will give you a range of influence metrics across different social networks. Useful if you track over time, or are doing a quick competitive search.

10 - Ice rocket trends

In addition to running a blog and news search engine, Ice Rocket has a trends tool. This allows you to compare a number of search terms, giving you a basic graph of how they compare in share of voice.

11 - Klout / Peerindex / Kred

The three main sentiment scoring systems, Klout is trying to establish itself as the de facto industry standard, while Kred is the newest entrant and one that shows a lot of promise.

Services like Klout do have flaws (we’ve explored these more in our Rabbit Feed on influence), but both Klout and Peerindex are useful for the ability to create lists which can be public or private. Essentially you can set up a league table of brands across a certain industry sector and track their scores over time.

12 - Mention Map
A great visual tool, Mention Map tells you who an Twitter user speaks to the most. Good for tracking the influencers of influencers.

13 - Social Mention
An excellent free social search engine with basic analytics including sentiment and top keywords. Recommended.

14 - Statbrain
Very often you will want to estimate the traffic of a site where you’ve been featured. Statbrain will give you an approximation of how many weekly visitors any site gets.

15 - Statigram

With Instagram breaking into the ranks of top tier social networks, there will be more of a need to analyse Instagram activity. Statigram is a free service with a number of different elements. You can view Instagram images via your browser, and set up a custom URL to direct people to (e.g. http://statigr.am/bmibaby).

You can manage your followers, and you can also get useful data about the type of engagement your posts are getting, your most committed followers and the times of day to post.

16- Timely
When is the best time to tweet to hit the optimum number of followers?

Timely gives you the answer. A more sophisticated service also looking at Facebook and giving you data on influencers is Crowd Booster http://crowdbooster.com/, which comes in at $20 a month for 10 accounts.

17 - Twitter Counter
Another free service with premium (paid for) features, this tracks your Twitter follower count over time. To get data on retweets and mentions, prices start at $15 a month.

18 - Tweetreach
As the name says, Tweetreach will tell you how far a tweet has gone in terms of reach (no of people who in theory saw it) and who the most influential tweeters of a certain term are.

The first 50 results are free, making it useful to get a real-time snapshot of activity. If you want a more in-depth report, that will cost you $20

19 - Trendistic
Trendistic tracks Twitter trends over time. Input a search term to see how it’s performed. You can also embed a code to have a chart change dynamically on your site.

20 - Visual.ly
Visual.ly is a kind of DIY info graphics service. In Visual.ly labs there is a tool meant to be fun in which you compare your Twitter profile against someone else’s, but this can just as easily be used for brands.

Finally a word on consistency and tracking these tools over time. You will only get the best out of them if you use them regularly.

For example, whatever the benefits or otherwise of Klout, it does give you the ability to benchmark yourself against your peers and also track progress on a week by by week basis to see if you are improving or if things are getting worse.

As a result, our advice would be to choose a handful of the above tools and stick with them.

We’ve saved this list as a Delicious Stack, you can access it here

(Top image - Tiny Apartment Crafts)

bmi's #150ticketgiveaway

Mon, 23 Jan 2012 10:25:53 +0000

Fancy a Winter break in Marrakech, or have you always wanted to see the Golden Temple in Amritsar?

Rabbit client British Midland International (bmi) is currently giving away 150 pairs of tickets to any bmi destination. Last week the promotion hit Belfast, Manchester and Edinburgh and today (23 Jan) it’s London’s turn.

Here’s what you need to do:

Follow bmi’s social channels (Instagram, Twitter, Facebook and Foursquare) and keep tabs of the hash-tag #150ticketgiveaway. During the day you’ll see clues of where the tickets are.

Then, simply turn up in person and pick them up! Good luck!

Popping and sneakycommutershots - A look at Instagram sub-culture

Thu, 19 Jan 2012 18:08:54 +0000

What’s a #sneakycommutershot or #powerlineporn? They are both Instagram hash-tags.

The former describes taking pictures of other bus, train or tube passengers without them knowing. Meanwhile #powerlineporn has nothing to do with porn and everything to do with power line photography.

These are just some of the themes Rabbit Dirk explores in an article on Instagram sub-culture for The Wall. Read it here.

Client Gatwick Airport brings snow tube fun to its winter passengers

Thu, 19 Jan 2012 16:07:00 +0000

During the Christmas period Rabbit client, Gatwick Airport, thought of a unique way to entertain passengers as they travelled through the airport on their way home.

Welcome to ‘The Snow Tube’. For a small donation passengers could grab a giant rubber ring and slide down a huge faux-ice slope!

The donations raised money for two fantastic charities affiliated with Gatwick Airport: TravelCare and St. Catherine’s Hospice.

TravelCare works within the Airport to help disabled passengers and those with special needs travel with ease and St. Catherine’s Hospice provides support to families of those suffering from terminal illness.

Rabbit worked up a full online content plan to promote the snow tube across Gatwick’s social channels while it was installed at the Airport.

Gatwick produced this video which goes some way to showing how exciting the snow tube was, and it did a great job raising money for two deserving charities.

Show me the sales! How social media impacts the bottom line

Thu, 12 Jan 2012 16:07:00 +0000

Over the past 2-3 years, there has definitely been greater awareness about the need to integrate social media into marketing campaigns. It’s why agencies such as ourselves exist.

At the same time, as a relatively new discipline, there are still a lot of questions around how a piece of social media activity can directly impact the bottom line.

Social media marketing does produce a commercial return. As our resident data and stats Rabbit, Dirk Singer has put together the above presentation complete with ten pieces of research evidence proving the point.

At the same time, the presentation also raises the question whether that’s the right thing to look at in isolation and takes into account other factors including how social media activity can protect your brand reputation and even change consumer behaviour.

A full list of source links can be found over on Dirk’s blog.

The Sound Feed

Mon, 09 Jan 2012 15:06:46 +0000

The Sound Feed

With SoundCloud having recently raised $50 million and ReadWriteWeb’s Marshall Kirkpatrick enthusing that the network, “feels like the kind of creative place that the Internet was meant to be”, we thought it time to take a look at a selection of sound-based social networks.

The ‘Sound Feed’ is the fourth in our series of Rabbit Feed guides on social media. We’ve grouped them, and more, into a Rabbit Library where various documents and resources are available for you to read and download.

Any questions or suggestions for future topics, get in touch! E - hello (at) therabbitagency.com

Rabbit’s take on 2012 in social

Tue, 03 Jan 2012 15:33:00 +0000

Working in a young and burgeoning industry is often exciting, often frenetic and always fascinating.

Sometimes, however, we like to pause for a moment and have a think about the direction social is taking. We’ve put together a short list of predictions for the shape social will take in 2012.

Back to reality

In his article ‘The Ugly Truth: Why Beauty Wins in 2012’, Edward Aten, founder of Swift.fm, suggests that 2012 will be the year that the web becomes even more aesthetically pleasing, with services like Instagram soaring in popularity as users redesign the world around them.

‘Instagram makes our pictures less accurate, but what we lose in exactness we gain in the ability to create instant nostalgia and show our view of our subjects,’ says Aten, going on to claim that 2012 will be the year we further beautify the net.

While it’s undeniable that 2011 saw a continuation of the upward trend in popularity of visual platforms like Tumblr and Instagram, we would argue the opposite to Aten.

For us, 2012 could represent a return to reality. As our feeds become saturated with doctored images, we predict a backlash that will see users yearn for an unaltered view of the world around us - this will not just affect image services, but video and live reporting and writing using services like Storify.

Social becomes more exclusive

Google+ and Path may not have the user bases of Facebook, but they both incorporate a strong idea – limiting your exposure to superfluous ‘friends’, delivering a stream of content you actually care about rather than a flood of inanity.

While Google+ does this by separating your contacts into Circles that you can switch between, Path really goes the whole hog, limiting the overall size of your network.

In 2012, we predict moves into this area from Facebook. Selective updates are a relatively new feature, and the value of a smaller, more engaged network will be one that is highly cherished in 2012. We love Path here at Rabbit, and we’re very interested to see what 2012 holds for the network.

The days of the guru are numbered

The Klout debacle near the end of 2011 showed that measuring influence in social media isn’t an easy or exact science.

With the sector being a year older, a year wiser and a year more experienced, 2012 will see clients, brands and agencies asking much more of self proclaimed social media ‘gurus’, with a real level of expertise being an absolute necessity as more people wise up to how social works.

As Kevin Green says in his BostonInno piece, ‘it’s hard not to believe that companies are becoming more savvy at identifying the pretenders.’ In 2012, it won’t be enough just to claim expertise, there will need to be evidence of long lasting, quantifiable success.

Make or break time for location-based networks

In his talk at Le Web last year, Forrester CEO George Colony foretold the impending demise of what he described as ‘some of the nonsense like Foursquare and some of these time-wasting social applications.’ So is the writing on the wall for location-based networks?

In a relatively short amount of time, photo-sharing network Instagram has matched the total user base of Foursquare (15m), despite Foursquare being cross-platform and incentivised.

In early 2011 the success of location-based was thought to be dependent on the quality of the incentives offered. Gamifying something by offering points and badges is all well and good, but once the initial excitement wears off, the user is left with, well, not all that much.

With Facebook buying Gowalla, and Google’s Schemer currently in closed beta, it’s clear that people aren’t giving up on location just yet. However, if something big doesn’t happen in 2012, location’s days may well be numbered.

Image credit

Ten social media stats for January

Tue, 03 Jan 2012 10:44:10 +0000

Stats of the month - January

For the past three years, Rabbit Dirk has been running a blog - Lies, damned lies and statistics. As the name suggests, it’s packed full of posts looking at various social media facts and stats.

Recently Dirk has started compiling a list of ten stats of the month in the form of a presentation, his December stats are currently featured on Slideshare’s homepage and to kick the New Year off, we’ve included his January ones here!

Rabbit on board with the UK's first digital marketing and social media degree

Mon, 05 Dec 2011 17:41:35 +0000

The UK will soon have a digital marketing and social media University degree, and Rabbit is supporting it!

Along with computing giant IBM, we’re on board as a backer of the BA (Hons) in Digital Marketing and Social Media at De Montfort University in Leicester.

This is the first single honours degree in the UK to offer this combination.

The idea is to give students a mix between digital marketing theory and real world practical skills, which includes an optional third year placement.

We’ll be supporting course leader Dr Anne Broderick and her team in sharing knowledge, having the Rabbits down to work with students on practical exercises, and also when the time comes to of course take a student on placement for his / her third year.

A press release all about the course is up on De Montfort University site and course details are here.

(Image, Steve Cadman)

Ten social media trends and stats

Sat, 03 Dec 2011 22:54:05 +0000

Stats of the Month

Last week Rabbits Bridey, Cat and Dirk went to Leicester to give a presentation to De Montfort University marketing students.

The full presentation is up on our Issuu page. We’ve however pulled out one element of it here, looking at ten consumer and media trends.

They are:

Over the past year the UK’s (daily) national newspapers have lost the equivalent of the population of Glasgow in sales

Trust in social media is now higher than trust in print media

Consumers not only get more of their news online, online news carries higher attention spans

‘Media stacking’ combined with low attention rates for live TV and radio, means a lot of ads are now ignored

When it comes to sourcing product info online, consumers trust other consumers

Super-fans and advocates are more likely to create content that influences a purchase

Customers engaging with companies on social media spend 20%+ more

Women and mothers in particular are social media power users

In-store mobile browsing means customers are checking their smartphones, not the point of sale material

The standard for replying to online customer comments is now as low as ten minutes

Each slide has links to the appropriate post on Dirk’s stat focused blog.

Rabbits run the Virgin Social Marathon

Mon, 21 Nov 2011 20:23:00 +0000

This November Virgin held its second Social Marathon - with digital teams across all Virgin companies getting in a room to Tweet and laugh together.

The marathon was kindly hosted by Facebook in their London and LA offices - whilst Virgin companies in Australia and South Africa also ran the marathon.

But most importantly Rabbits Cat and Caroline representing client Virgin Digital Help were there for the day too!

The Virgin.com team developed the First Times app which sat on all Virgin Facebook pages allowing users to share their first times with friends and family. Competitions ran throughout the day too with prizes going to lucky winners each hour - and a grand prize of Virgin Atlantic flights to Washington DC (jealous).

You can check out a Storify of the day here (embedded below) and Richard Branson shedding some light on his first time here ;)

Digital Diaries: Is your pre-teen a 'digital adult'?

Mon, 21 Nov 2011 20:08:00 +0000

AVG Antivirus (Client) has released its new Digital Diaries findings, which highlights pre-teen’s access to social media and parent’s own knowledge of their use.

AVG asked 4,000 parents in various countries about how their 10-13 year olds use the internet and it was found that most kids have reached “digital maturity” or “digital adulthood” by the time they are 11 years old.

Surprisingly, 58% of the parents that were asked admitted that their kids had access to a ‘mainstream’ social network, such as Facebook or Twitter. 60% of parents are aware of their kid’s internet use from looking at their PCs, two-thirds know their passwords and 6/10 access their computers.

Interestingly, 40% of trusting parents surveyed did not check their kid’s online behaviour at all. This also points to the younger generations overtaking the previous’ technical ability faster than ever.

For the full infographic and more information on this stage or any other, visit www.avgdigitaldiaries.com - AVG’s website or contact avg [at] therabbitagency dot com

Introducing Sinead, she's a bit like Terminator

Mon, 21 Nov 2011 16:43:00 +0000

Hello all! My name is Sinead and I am the latest Rabbity Intern here in the warren! I am currently in my third year at the University of the Creative Arts studying Advertising and Brand Communications.

I joined the Rabbits over the summer and have been lucky enough to have the opportunity to carry on my internship through the rest of my studies in my final year.

Sounds like a lot of work, but at the same time I’m learning just as much here if not more from the Rabbits and this priceless experience, as well as getting to put my discipline into practice!

The weird and wonderful world of social media and digital is not actually something I am taught on my course so being able to learn and experience it first-hand in a close and diverse team is something which has only manifested my interest in this area!

In return for allowing me into their insightful Rabbit minds I spam their emails on a daily basis with anything new and cool (and relevant obviously!) I find as a sign of appreciation for being my Yoda!

I tend to get easily excited and I like to show this through the use of exclamation marks if you haven’t already noticed!

Everyone at Rabbit have been absolutely awesome and accommodating towards me, especially around my studies, I’m happy to be able to be apart of the team #rockstarrabits!

Last week Sinead headed to the Beck’s Green Box Project Live: Digital Salon talk on augmented reality, here’s her first-hand account of the day:

Beck’s hosted an evening as part of it’s Green Box Project, with some of the leading pioneers in AR, including Future Human, DigiCave and Alpha-ville. Each speaker gave their insights into the world of augmented reality; what it is, and its future, as well as its impact on all of the cultural industries.

Augmented reality is a computer generated technology changing the way we view the world, adding graphics and sounds to real life. Video games, smartphones and iPads are already embracing in the virtual reality word.

What I found most interesting was the idea of people walking around with AR vision glasses in the future! Imagine having data overlaid onto your normal vision, providing all sorts of information - that’s real Terminator style!

I like the concept of combining your online persona with your physical self in order to create a third dimension - it’s a scary thought! Where is the limit to how much personal data are we putting out there?

The effect over the fashion, art and design world I think will be evolutionary for exhibitions and catwalk shows, and will mark the end of traditional paper programmes. Additionally this will work well for music artists too, opening the doors for Spotify social streams and following in the footsteps of recent Facebook developments of sharing and discovery through friends.

It will be interesting to see the relationship between AR and the people who reject this, as AR is fundamentally set to change things around us, the comparison in numbers between people who are plugged in and aren’t will raise an interesting debate.

This new medium is still in an experimental stage, but has been a part of the Occupy Wall Street protest and Starbucks are even bringing out a Christmas campaign focused around AR, proving that more mainstream companies are considering it for the future. In conclusion, I’d recommend to keep an eye out for augmented reality apps!

Shoppers will head for the exits if they don't like the music

Fri, 04 Nov 2011 21:46:15 +0000

Have you left a shop because the music was getting on your nerves?

You are not alone, up to half of the UK’s shoppers have done the same according to research we carried out for new client Immedia plc.

In fact, check out the piece that appeared tonight in the Mail Online!

Headed up by Bruno Brookes, Immedia provides music strategies for some of the biggest names on the UK High Street. One of the concepts Bruno and his team want to convey is that of the ‘sound of your brand.’

In other words, retail and FMCG brands leave nothing to chance when it comes to their visual identity and on hitting the shopper at eye level, with sales promotion being worth £25 billion+.

But they often leave their ‘sound’ to chance, when there is evidence that in-store music can affect everything from the amount of time you spend in-store to the how exclusive (or not) you perceive it to be.

We’ve been working with agencies putitout who redesigned the website, Facebook developers Thoughtlabs and Immedia’s director of comms Ema Linaker on the new Immedia positioning.

Watch this space for more to come!

(Image via Creative Commons from mtellin)

Megabites - One day to eat ‘Geek Cakes’ for a good cause

Fri, 04 Nov 2011 17:23:00 +0000

Calling all sugar fiends, our good friend Miss Cakehead will be opening a one day only cake shop on Wednesday 9th November.

Popping up during the five-day parade of all things nerd, Internet Week Europe, Megabites offers the chance to raise money for Pancreatic Cancer UK whilst indulging in an array of delicious treats.

All cakes sold at the shop will be geek or Mac inspired and made by a range of seriously good bakers.

As if that isn’t enough, there is going to be Twitter cake pops, iPhone cookies, ‘Apple’ pies, a life-sized edible Mac and Angry Birds cakes. That’s right, Angry Birds cakes. Do you have any idea how much we’d like to eat an Angry Bird? Who wouldn’t?

If you’d like to reserve a cake for later in the day, you can simply send a tweet with the #geekcakes hashtag and be sure that there’ll be one waiting for you when you arrive.

We’re really excited about Megabites, be sure to come along and say hello to some of the Rabbits (We’ll have icing all over our whiskers).

For more information on the cake shop, be sure to follow Miss Cakehead on Twitter or join the Cakehead Loves Evil Facebook fan page.

#geekcakes

The Rabbit Feed on social media influence

Mon, 31 Oct 2011 16:38:15 +0000

The Rabbit Feed on social media influence

The concept of the influencer is core to social media marketing.

This is the idea that individuals on social networks, many with a reach stretching into the tens or hundreds of thousands, can shape brand perceptions for better or worse.

But at the same time, brands want to know: Who is an influencer, and prove to me that influencer A is more important than influencer B?

Enter influencer scoring systems like Klout, PeerIndex and Kred, which we look at in this edition of the Rabbit Feed. In addition to viewing it above, you can also download it from our Issuu and Scribd pages.

Missed our previous Rabbit Feeds on Instagram and food social networks? You’ll find them here and here.

Digital Impact Awards success

Fri, 21 Oct 2011 10:51:00 +0100

More awards success for Rabbit last night where campaigns for Gatwick (best use of social media in a crisis) and bmibaby (best digital travel campaign) won gold at the Digital Impact Awards

That’s now six awards we’ve netted over the past year for Gatwick and (for the first time last night) bmibaby.

And just to prove that we get excellent results for clients across all sectors, Internet security company AVG is up for best international campaign at the PRCA Awards next month.

What do awards prove? Two things. First of all, those of us in social media marketing constantly need to prove the ROI. Award nominations demonstrate that you’ve shown how you commercially benefit clients.

Secondly, they show that you think different and don’t wheel out the same template based approach again and again.

We’d love to do the same for you! Get in touch - hello at therabbitagency.com