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Rabbit wins social media campaign of the year
Over the past year we’ve been given the chance to really show how social media can make a difference for (client) Gatwick Airport. Last night those efforts were recognised by the CIPR when Rabbit and Gatwick won social media campaign of the year!
Integrating various different elements from round the clock Twitter crisis support, to giant mobile barcodes to bring construction work to life, we’ve constantly been looking at how online tools can be used to improve the passenger / airport information flow.
Or, in the words of the CIPR judges: “This was a thorough, creative, innovative and insightful programme putting Gatwick at the technological cusp of communication and customer service.”
We are enormously proud to even have been nominated in a category where the other finalists included highly successful campaigns from Facebook, The Milk Marketing Forum, Flip, St Johns Ambulance and Greater Manchester Police.
We’re also grateful to Gatwick for giving us the opportunity to show how social media can be used as much more than a purely promotional tool and for placing their faith in what, just over a year ago, was a brand new (and untested) agency.
We’d love to similarly show you how social media can bring real commercial benefits to your business - get in touch to make it happen!
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