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Rabbit on board with the UK’s first digital marketing and social media degree
The UK will soon have a digital marketing and social media University degree, and Rabbit is supporting it!
Along with computing giant IBM, we’re on board as a backer of the BA (Hons) in Digital Marketing and Social Media at De Montfort University in Leicester.
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Ten social media trends and stats
Last week Rabbits Bridey, Cat and Dirk went to Leicester to give a presentation to De Montfort University marketing students.
The full presentation is up on our Issuu page. We’ve however pulled out one element of it here, looking at ten consumer and media trends.
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Rabbits run the Virgin Social Marathon
This November Virgin held its second Social Marathon - with digital teams across all Virgin companies getting in a room to Tweet and laugh together.
The marathon was kindly hosted by Facebook in their London and LA offices - whilst Virgin companies in Australia and South Africa also ran the marathon.
But most importantly Rabbits Cat and Caroline representing client Virgin Digital Help were there for the day too!
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Digital Diaries: Is your pre-teen a ‘digital adult’?
AVG Antivirus (Client) has released its new Digital Diaries findings, which highlights pre-teen’s access to social media and parent’s own knowledge of their use.
AVG asked 4,000 parents in various countries about how their 10-13 year olds use the internet and it was found that most kids have reached “digital maturity” or “digital adulthood” by the time they are 11 years old.
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Introducing Sinead, she’s a bit like Terminator
Hello all! My name is Sinead and I am the latest Rabbity Intern here in the warren! I am currently in my third year at the University of the Creative Arts studying Advertising and Brand Communications.
I joined the Rabbits over the summer and have been lucky enough to have the opportunity to carry on my internship through the rest of my studies in my final year.
Sounds like a lot of work, but at the same time I’m learning just as much here if not more from the Rabbits and this priceless experience, as well as getting to put my discipline into practice!
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Shoppers will head for the exits if they don’t like the music
Have you left a shop because the music was getting on your nerves?
You are not alone, up to half of the UK’s shoppers have done the same according to research we carried out for new client Immedia plc.
In fact, check out the piece that appeared tonight in the Mail Online!
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Megabites - One day to eat ‘Geek Cakes’ for a good cause
Calling all sugar fiends, our good friend Miss Cakehead will be opening a one day only cake shop on Wednesday 9th November.
Popping up during the five-day parade of all things nerd, Internet Week Europe, Megabites offers the chance to raise money for Pancreatic Cancer UK whilst indulging in an array of delicious treats.
All cakes sold at the shop will be geek or Mac inspired and made by a range of seriously good bakers.
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The Rabbit Feed on social media influence
The Rabbit Feed on social media influence
The concept of the influencer is core to social media marketing.
This is the idea that individuals on social networks, many with a reach stretching into the tens or hundreds of thousands, can shape brand perceptions for better or worse.
But at the same time, brands want to know: Who is an influencer, and prove to me that influencer A is more important than influencer B?
Enter influencer scoring systems like Klout, PeerIndex and Kred, which we look at in this edition of the Rabbit Feed. In addition to viewing it above, you can also download it from our Issuu and Scribd pages.
Missed our previous Rabbit Feeds on Instagram and food social networks? You’ll find them here and here.
Digital Impact Awards success
More awards success for Rabbit last night where campaigns for Gatwick (best use of social media in a crisis) and bmibaby (best digital travel campaign) won gold at the Digital Impact Awards
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Drinkology at London Cocktail Week
Last week was London Cocktail Week, a coming together of some of the world’s best bartenders, brands and – of course – cocktails in celebration of the age old art of mixology and drink preparation.
Rabbit was in attendance with our client Drinkology, an online hub created by Pernod-Ricard for all those who work in the bar and drinks industry to swap recipes, learn about the history of their trade, talk to world renowned experts and advertise or apply for jobs.
