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Rabbits #FTW in 2012
Some superb news to round off the week, Rabbit campaigns have been short-listed three times for the Revolution Awards - best travel campaign (bmibaby), best use of online PR (bmibaby) and best use of social media (Gatwick).
We’ve now been award winners or finalists 14x since February 2011, a real achievement for an agency that is only two years old and testament to an amazing team and the work they put in for our clients.
20 free tools to evaluate social media
One of the first resources we created when starting Rabbit in early 2010 was a list of 20 free social media evaluation tools.
Not measurement, evaluation. Tools that will give you some form of meaningful data that you can use in reports. And ones that don’t cost anything.
Fast forward almost two years and a lot of that list is out of date, with many of the originals no longer being around or having ‘upgraded’ to full paid for services. As a result, it’s time for a refresh.
Read more
bmi’s #150ticketgiveaway
Fancy a Winter break in Marrakech, or have you always wanted to see the Golden Temple in Amritsar?
Rabbit client British Midland International (bmi) is currently giving away 150 pairs of tickets to any bmi destination. Last week the promotion hit Belfast, Manchester and Edinburgh and today (23 Jan) it’s London’s turn.
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Popping and sneakycommutershots - A look at Instagram sub-culture
What’s a #sneakycommutershot or #powerlineporn? They are both Instagram hash-tags.
The former describes taking pictures of other bus, train or tube passengers without them knowing. Meanwhile #powerlineporn has nothing to do with porn and everything to do with power line photography.
These are just some of the themes Rabbit Dirk explores in an article on Instagram sub-culture for The Wall. Read it here.
Client Gatwick Airport brings snow tube fun to its winter passengers
During the Christmas period Rabbit client, Gatwick Airport, thought of a unique way to entertain passengers as they travelled through the airport on their way home.
Welcome to ‘The Snow Tube’. For a small donation passengers could grab a giant rubber ring and slide down a huge faux-ice slope!
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Show me the sales! How social media impacts the bottom line
Over the past 2-3 years, there has definitely been greater awareness about the need to integrate social media into marketing campaigns. It’s why agencies such as ourselves exist.
At the same time, as a relatively new discipline, there are still a lot of questions around how a piece of social media activity can directly impact the bottom line.
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The Sound Feed
With SoundCloud having recently raised $50 million and ReadWriteWeb’s Marshall Kirkpatrick enthusing that the network, “feels like the kind of creative place that the Internet was meant to be”, we thought it time to take a look at a selection of sound-based social networks.
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Rabbit’s take on 2012 in social
Working in a young and burgeoning industry is often exciting, often frenetic and always fascinating.
Sometimes, however, we like to pause for a moment and have a think about the direction social is taking. We’ve put together a short list of predictions for the shape social will take in 2012.
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Ten social media stats for January
For the past three years, Rabbit Dirk has been running a blog - Lies, damned lies and statistics. As the name suggests, it’s packed full of posts looking at various social media facts and stats.
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Rabbit on board with the UK’s first digital marketing and social media degree
The UK will soon have a digital marketing and social media University degree, and Rabbit is supporting it!
Along with computing giant IBM, we’re on board as a backer of the BA (Hons) in Digital Marketing and Social Media at De Montfort University in Leicester.
