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How you fall doesn’t matter. It’s how you land.
In addition to the work we’ve been doing with Future Cinema, Rabbit is privileged to have been working for The Other Cinema to spread awareness and inspire debate around their La Haine project (detailed below).
As part of this we set up a live Twitter debate with Future Cinema founder Fabien and Broadwater Farm residents Isaac and Moses.
We also helped them to establish social profiles, generating content, spreading awareness amongst social influencers and taking on community management duties live reporting from the first event, a live screening on the Broadwater Farm Estate.
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Why Instagramers are your friends
Over the past year we’ve really embraced visual social media, to the extent that it’s not an exaggeration to say that few UK agencies understand the space as well as we do.
We’re Instagram enthusiasts and our work on the platform has won awards. We recently rolled out the 1st ‘Pinterest Lottery’ for bmi. And we were one of the first agencies to demonstrate our faith in tumblr by actually building this site on it.
Rabbit Dirk put this knowledge to good use, by writing a piece in The Guardian (online) on how arts organisations can take advantage of Instagram.
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Gatwick becomes first UK airport with the blue Twitter tick
Congratulations to London Gatwick Airport, which has become the first airport in the UK to have a verified Twitter account, with the blue tick on its profile signifying that it is a trusted news source.
The Wall calls it “a good example of Twitter customer service”, while The Drum points out that since being sold by BAA to new owners GIP, Gatwick has taken a lead in other social media areas (such as mobile barcodes) as well.
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Parents - are you secretly accessing your teen’s Facebook page?
According to the fifth AVG Digital Diaries study by Internet security company AVG, they are. In the UK, over 4/10 access a teenage child’s Facebook account without them knowing, in the US it is even over 6/10.
These issues and more were discussed last week at an event in London, attended by media lawyer Steve Kunciewiz and Facebook’s UK director of public policy Simon Milner, and moderated by AVG’s Tony Anscombe.
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Fat Sam’s Grand Slam and beyond!
Over the past few weeks, Rabbit has been working for experiential cinema maestros Future Cinema. We were delighted to note that they recently received some of the recognition they so rightly deserved, as BBC News covered the Bugsy Malone event happening right now at London’s Troxy Theatre.
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Rabbit, one of the world’s most democratic companies
A few principles underpinned our decision to set up Rabbit.
One very important one was that if people actively want to come into work every day, everyone will benefit - and ultimately that includes our clients.
Sounds obvious, but it’s not something every agency remembers.
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Facebook’s $1 billion Instagram buy - what does this mean for brands?
(above, a fairly typical Instagram reaction to tonight’s Facebook announcement via @donmaldonado79)
At Rabbit we seem to love all the social networks Facebook boss Mark Zuckerberg has his eye on as well.
First there was the group messaging system Beluga, a watered down version of which now exists in Facebook messenger. Then there was the location based app Gowalla…Facebook took the staff and expertise and finally shut it down a few weeks ago.
Now there is Instagram, which Mark Zuckerberg paid $1 billion for, easily double the most optimistic valuation.
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bmi commended for Facebook excellence
Over the past month we’ve been helping clients get to grips with the changes in Facebook pages, and in particular with Facebook timeline.
This includes airline British Midland International (bmi), and so we were thrilled to read what travel news website Tnooz had to say about it.
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A guide to Instagram, which grew by three million overnight
The Rabbit Feed on Instagram - 2.0
(Dirk Rabbit writes) Yesterday afternoon (UK time) Instagram for Android finally saw the light of day. The result? Three million new sign-ups over night.
On Monday when checking the latest Instagram numbers for a presentation I counted 28.7 million odd. Today at Noon (London time), the total stood at 32 million - 32,104,009 to be precise
What does this mean for Instagram, will this trajectory continue? Yes and no:
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The warren is growing
Expert advice tells us that Spring is the best time to breed Rabbits. We read it on the Internet, so it must be true.
Following a string of awards for the work we’ve done for clients, and with more brands looking to work with us, we’re now expanding the warren.
So, if you’d would like to join one of the most successful, innovative and also democratic agencies in the social and digital space, read on.
Here’s what we’re looking for:
