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    The Rabbitgram, your daily social media digest

    What are the 21 most ridiculous social media job titles? What’s going on a date wearing Google Glass like? And how is Google giving photo lovers things that (Instagram owner) Facebook isn’t?

    These are just some of the items from today’s Rabbitgram, a daily digest of headlines from the major tech and social media news websites we send out via email early every morning.

    You can sign up to get it here, while the web version of today’s Rabbitgram is here.

    Posted on Thursday, May 16th 2013

    Training Champions

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    If you haven’t seen Snapguide yet, we really think you should. 

    Snapguide is a free app,with in-built social sharing, which allows users to upload guides from everything from threading your eyebrows to cooking a perfect roast.  Salon.com calls it a “do it yourself dream.”

    We’ve produced the first in a series of Snapguides for sports fashion brand Champion.  

    …More

    Posted on Sunday, April 7th 2013

    Rabbit to support disability sport inspired by Paralympic Games

    We’re excited to announce a new project in the Rabbit warren! We’ve been selected to work on Motivate East, using social media to inspire disabled people in the host Olympic boroughs to take up sports as part of a three year Paralympic legacy project. 

    It’s an incredibly exciting brief for us which made us think hard about how social media can reach a specific yet very diverse audience group in an inclusive way.

    …More

    Posted on Wednesday, March 27th 2013

    Changing the debate about social media ROI

    Over at trade magazine The Drum, head Rabbit Dirk argues that the debate about what social media can and can’t for brands do needs to shift. 

    Rather than getting ourselves into contortions in trying to trace a direct line between tweet and sale, Dirk’s article talks about the need to focus on helping the sales process long-term on customer retention and on the benefits of having super-fans and advocates.

    Dirk’s piece can be found here.

    Posted on Monday, March 25th 2013