Over on the bmi regional Facebook page, we’re currently running a promotion to coincide with the #bmisummersale.

Do you know anyone whose life has been changed by participating in disability sports? Have disability sports had an impact on your life? If so, our client Motivate East wants to hear from you. 

What are the 21 most ridiculous social media job titles? What’s going on a date wearing Google Glass like? And how is Google giving photo lovers things that (Instagram owner) Facebook isn’t?

These are just some of the items from today’s Rabbitgram, a daily digest of headlines from the major tech and social media news websites we send out via email early every morning.

You can sign up to get it here, while the web version of today’s Rabbitgram is here.

There’s an extra bounce in the steps of the Rabbits this month, as we are super excited to be working with the UK arm of global cosmetics brand, bareMinerals.

The aftermath of the Boston marathon bombings showed social media at its best in providing quick, timely information as well as at its worst in helping to feed rumours.  

It also caught a number of brands out who had scheduled, but failed to stop, promotional tweets.

To support easyJet’s new Gatwick (client) - Moscow route, we looked to people who have moved to the Russian Capital to bring it to life in a ‘Snapshot of Moscow’ campaign.

If you haven’t seen Snapguide yet, we really think you should. 

Snapguide is a free app,with in-built social sharing, which allows users to upload guides from everything from threading your eyebrows to cooking a perfect roast.  Salon.com calls it a “do it yourself dream.”

We’ve produced the first in a series of Snapguides for sports fashion brand Champion.  

We’re excited to announce a new project in the Rabbit warren! We’ve been selected to work on Motivate East, using social media to inspire disabled people in the host Olympic boroughs to take up sports as part of a three year Paralympic legacy project. 

It’s an incredibly exciting brief for us which made us think hard about how social media can reach a specific yet very diverse audience group in an inclusive way.

Over at trade magazine The Drum, head Rabbit Dirk argues that the debate about what social media can and can’t for brands do needs to shift. 

Rather than getting ourselves into contortions in trying to trace a direct line between tweet and sale, Dirk’s article talks about the need to focus on helping the sales process long-term on customer retention and on the benefits of having super-fans and advocates.

Dirk’s piece can be found here.